Sales
When bad publicity gets people talking
There’s nothing quite like bad publicity to get people talking. The moment an advert is censored or removed, it gains a life of its own—circulating
11 May 2025
There’s nothing quite like bad publicity to get people talking. The moment an advert is censored or removed, it gains a life of its own—circulating
While waiting for a hotel room in Dubai, I received a last-minute booking to speak at the Association’s Indaba, where I had to quickly adapt my message to address the unique challenges associations face. Drawing on my leadership experience with Toastmasters and the Professional Speakers Association, I crafted a talk that offered actionable strategies for improving member engagement and driving conversions.
“Master the art of reframing to transform difficult conversations into productive outcomes. At Y-Connect, we help teams replace negative language with solution-focused communication, easing tensions and enhancing client relationships.”
I often train, coach, and advise leaders who struggle with procrastinating teams because they see their targets or goals as too large. They fear that they wouldn’t be good enough or that they wouldn’t reach it, so instead of starting, they don’t even begin.
Today a year ago, I was hiking from Papingo in Greece to the Refuge in Astraka Refuge in Greece. I’d love to give you some ideas about going for those stretch goals, through our lessons from hiking to the Refuge in Greece.
Strategic selling for speakers, trainers, and coaches (Originally published on PSASA Pretoria) The Pretoria PSASA chapter was treated to an interactive keynote-turned workshop on the
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