While I was slightly jet-lagged, sitting on a chair, waiting for a hotel room in Dubai, I received a booking to speak at the Association’s Indaba.
While sitting in the room at the Maslow Hotel in Sandton, I could immerse myself in the world of associations and had to dig deep to apply my message to them.
I realized that I had served 9 years on the Leadership of Toastmasters International and 3 years at the Professional Speakers Association. So, I had to find stories, examples, and applications from those days that could help this audience now.
Some of those pain points:
- people attending free events but not converting into members
- a lack of member engagement and low attendance at events
My talk: “How to make the Horse Thirsty” had these takeaways:
👉Become the Maven, build connections and become a salesperson.
👉Build your authority and Personal brand so that others take you seriously, and this will increase your influence.
👉Build connections and networks within your organisation. Know all the role-players, not just the economic buyers. Don’t rush into the sale; build a connection first.
👉Apply persuasion tactics like reciprocity and scarcity to create a sense of urgency.
How can you imagine yourself in your client’s shoes and ensure you address their pain points or goals?
This coming Wednesday, 13 November 2024 I will share a similar talk at the VSAI Leverage conference for speakers.
How to Make the Horse Thirsty –
Creating a Sense of Urgency from Your Clients
As a speaker, have you ever felt frustrated when, after multiple meetings, the clients go silent? When you do marketing and sales campaigns and the clients, have no sense of urgency?
You’re not alone; many of the sales & marketing teams I’ve coached often say: You can only take the horse to the water; you can’t force it to drink. But what if you could make it thirsty? What if you could make your clients want to do business with you? What if you could create a need with clients who didn’t think they needed your specific program?
Join Yoke as she reveals three persuasion strategies to help you create a clear sense of urgency when selling your keynotes, programs or public programs to clients.Â
My slot is at 1:10 pm South African time or 12:10 Amsterdam(CET).
Book your tickets here: https://vsainternational.org/leverage-vsai-virtual-summit-november-2024/
