Blog
Leadership
Yoke

Why you should adapt your message to your audience every time

While waiting for a hotel room in Dubai, I received a last-minute booking to speak at the Association’s Indaba, where I had to quickly adapt my message to address the unique challenges associations face. Drawing on my leadership experience with Toastmasters and the Professional Speakers Association, I crafted a talk that offered actionable strategies for improving member engagement and driving conversions.

read more
8 November 2024
Leadership
Yoke

Turning values into actions

Leadership isn’t just about what we say—it’s about what we do. Recently, I had a powerful conversation with Thomas Ramstad, a fellow leadership expert from

read more
26 August 2024
Executive Coaching
Yoke

Leadership is like a game of chess

I have often found that leadership is much like a game of chess. While many people focus on the power players like knights, queens, and rooks, I’ve learned that playing with the King in mind can ultimately win the long game. If you are the King, the leader of your company, you need to be confident and lead from a position of power.

Here are five famous chess plays where the King is prominently featured, each offering valuable lessons in strategic leadership:

read more
29 July 2024
5 signs of a toxic workplace
Executive Coaching
Yoke

5 Signs of a Toxic Workplace

Identifying and addressing toxic behaviors in the workplace is crucial for employee retention and engagement, according to Forbes Insights. This article highlights five key red flags—such as stifled communication and fear of mistakes—that indicate a need for leadership to promote a healthier, more supportive work environment.

read more
23 July 2024
A brand new manager starting her new role
Executive Coaching
Yoke

Tips for New Managers

Congratulations on your promotion to a leadership role! This article outlines essential steps for new managers, including identifying your team’s purpose, setting clear expectations, and balancing feedback to ensure both your success and the success of your team.

read more
9 July 2024
Leadership
Yoke

Learn how to enhance staff motivation, engagement and communication

During a recent Women in Leadership program in Dubai, I witnessed firsthand how a culture of excellence drives staff engagement and performance. The women in the course were deeply committed to continuous improvement, demonstrating the power of setting high standards and fostering a supportive environment where everyone strives to be their best.

read more
17 June 2024
Executive Coaching
Yoke

Accountability lessons from a mentor

In this article, I reflect on the profound impact of my late mentor, Vic Brits, who shaped my Toastmasters journey with his commitment to excellence and rigorous yet compassionate guidance. His mentorship not only honed my public speaking skills but also taught me invaluable lessons in humility, perseverance, and the power of accountability.

read more
4 June 2024

About us

Yoke has 10 years consultative sales experience working for Oxford Publishers, Pearson and Entrepreneur magazine. Additionally, she trained national sales team for Auto Trader, Commercial Trader, Auto Fuzion, Bikes and Corporate Sales. She developed team-building and staff dynamics workshops for Auto Trader and various companies. With her passion she founded Y-Connect in 2017.

Shop links

Contact us

Connect on social media

Newsletter sign up

© All rights reserved. Y-Connect.

Made with by Ostara Studio